Months after releasing an ad shaming all men for being ‘toxic’ pigs (while curiously cutting out a scene from the original ad featuring a booty-grabbing fake rap video), Gillette wants female-to-male trans individuals to know that once those hormones kick in, they’ve got your shaving needs covered.
Their new advertisement features the moment a loving dad teaches his transgender son, Samson Brown, how to shave for the first time, according to Gaystar News.
“I’m at the point in my manhood where I’m actually happy. It’s not just myself transitioning, it’s everybody around me transitioning,” says Samson.”
“Thank you so much Gillette,” Samson commented under the ad on the company’s Facebook page, adding “‘I look forward to the great things you’re going to continue doing to encourage us all to be our best selves.”
“Thank you for sharing your story, Samson!” responded Gillette, in what was surely a natural and unscripted exchange surrounding their new ad campaign. “We’re honored to showcase this special moment between you and your father and are proud to have you as a partner. Thank you for your courage and confidence in sharing your journey to becoming your best self!” the shaving company continued.
In January, Gillette drew criticism for their short film on so-called ‘toxic masculinity,’ which begins with a montage of bullying and sexism - as a pack of wild, toxically masculine white boys tear around, leaving behind a wake of misery and abuse.
A narrator then goes on to suggest that “boys will be boys” is simply not going to fly anymore.
“Is this the best a man can get? Is it? We can’t hide from it. It has been going on far too long. We can’t laugh it off, making the same old excuses.”
As of this writing, the ad has 791,000 thumbs up on YouTube, and 1.4 million thumbs down.
via zerohedge
No comments? That tells the whole story!!! On this Memorial Day, please imagine where we would be if those war heroes would not have been the real men it took to fight the Evil that existed in the World. Many have died for our freedoms and what are some doing with it?? Shame on Gillette to exploit the most confused among us!!
As a proud “toxic” male, I will never buy Gillette again. I also will not buy Proctor & Gamble products, as that is the parent company. That company is run by sick perverts.
I agree that it takes a bunch of sick perverts to spend money on such a fake commercial just to make a few more dollars.
A person that is born a certain sex should accept it and live with it as it was assigned to him or her by our creator. Many most “transgender people” commit suicide because they will still not accept that fact.
No more Gillette products in my household!
Gillette is history in my book. They can have the less than .1 % of the perverted transgender market share. Schick will get my business and hopefully enough of us will switch to Schick that they will replace Gillette as #1
I threw out my gillette razor and foam and changed to a man’s product.