Michael Bloomberg has bigger plans for 2020 than running for president – he intends to fund a political operation to defeat President Donald Trump, The Atlantic reported.
The businessman and former New York City mayor – said to be worth $40 billion – has acknowledged he is considering a White House bid in 2020 though he has not officially declared. But according to The Atlantic, the fallback plan either way is to pour hundreds of millions of dollars into a data-centric political operation designed to stop Trump’s re-election.
The news outlet reported the operation is seen as a counter to the one Trump’s campaign put together in 2016, which reached out to millions of voters in a more targeted, under-the-radar way, and helped deliver the election “by shaping voters’ thinking for months and then activating them on Election Day.”
“The goal, as it’s been put at points in private meetings: ‘All the data,'” The Atlantic’s Edward-Isaac Dovere wrote.
The Atlantic reported the team aims to collect data about voters on an “unprecedented scale,” match those data with consumer data, and then hire a team of engineers to analyze and look for new ways to identify potential voters, and new ways to appeal to them. They want to match voter data to consumer information and social-media profiles, and look for new ways to break through, the outlet reported.
The model has a track record: Bloomberg spent more than $100 million to become the single biggest Democratic donor in the 2018 mideterms, winning in 21 of the 24 races where his Independence USA PAC got directly involved.
“This may yet turn into an effort on behalf of a Bloomberg campaign, with his advisers carefully watching [Joe] Biden’s moves to help them decide what to do,” Dovere wrote. “They doubt there’s room in the Democratic field for both.”
A Bloomberg spokesman, Jason Schechter, declined to comment.